Student Watch Research Partner
College store professionals consistently identify student consumer research as critical for their store’s growth. As stores transition to new ways of serving their student customer attitudes, they need current market research to understand and remain relevant in the evolving market. NACS Foundation funds this project to help ensure stores have access to crucial information about student shopping habits at a minimal investment.
In conjunction with OnCampus Research, the NACS Foundation has funded 19 volumes of student research since 1997.
Student Watch is vital, industry-specific research that offers new insights into student consumers and authenticates proven trends. Student Watch provides ongoing research that is delivered in topical phases. This research will help tap into understanding today's college student consumer in order to effectively meet their desires and needs.
Your company’s contribution will help connect your company and college stores with students!
The 2010-11 Student Watch project is a comprehensive study in understanding college student consumer trends: where students shop, what they buy, and how much they spend.
Sponsorship
The 2010 Student Watch Research Project is valued at over $50,000. There are five (5) $5,000 sponsorships available or an exclusive sponsorship for $25,000.
Data will include:
Trend data on students’ shopping behaviors relating to:
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Where students shop and how they choose a store
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What students buy and how much they spend
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What sales promotions grab students’ attention
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Why they don’t buy
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Level of satisfaction with campus bookstore and mainstream retailers
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Students internet activity and downloading frequencies
Benefits:
- 5 bound copies of the Student Watch report
- Company logo on the Student Watch report published by the NACS Foundation
- Acknowledgement on NACS Foundation web site
- Recognition in all appropriate Foundation communications and emails
- Recognition in the May/June 2011 issue of the The College Store magazine
- Web feature ad in Torchlight—Foundation e-newsletter (provided by company)
- Recognition in Year-end Review for Foundation donors and partners
- Recognition during webcast and state and regional association presentations
- Company license providing access to an online PDF version of report. Must agree to distribution and reprint contractual obligations
- Ability to designate five (5) questions as part of the Student Watch Study or as an alternative,include questions on the OnCampus Research student panel comprised of 14,000 students.*
*To ask questions in Student Watch 2011, questions must be submitted by Sept. 1, 2010.
Questions?
If your organization would like to secure a partnership or needs additional information on becoming a Student Watch Research partner, contact Kris Spencer at (800) 622-7498, ext. 2437 or by e-mail at
kspencer@nacs.org.