Facilitator-led Programs
NACS volunteer facilitators present education specific to the higher education retailing industry. The available programs below have been selected and developed based on industry need. Consisting of relevant and cutting-edge content, they are delivered face-to-face.
2010-2011
The following 1-hour programs are available for 2010-2011 and
may be eligible for support via a NACS Foundation program grant:
Creating the Campus Store of 2015 New for 2010-2011
The road ahead for campus stores has plenty of curves and not so many directional signs. However, the NACS Foundation research project – The College Store of 2015 – conducted by Retail Forward offers a list of imperatives for campus stores that want to improve their positioning for future success. In this workshop, we will quickly review those imperatives and the primary concepts and recommendations from the study. Then YOU will engage with your peers to explore opportunities, in general, and discuss implications for your store, specifically. In the end, you will create a list of tactics that you can implement in your store to better position it for success as we approach 2015. This is a working session in which you will work with peers to discuss, explore, and create. Answers will be created, not given.
As a result of participating in this session, attendees will:
- Be able to discuss the overarching findings of the NACS Foundation/Retail Forward study: The College Store of 2015.
- Gain an overview of operational imperatives for campus stores of today that want to be successfully positioned for 2015.
- Engage in an exploration of store programs and services that can fulfill the primary requirements of a store of 2015.
- Engage in a discussion on the implications of the study findings and imperatives on YOUR store.
- Document tactics you can pursue to better position your store for success in 2015.
It is STRONGLY recommended that participants view the “Defining the College Store of 2015” webcast prior to attending this session. The core “Creating the Campus Store of 2015” program is one hour in length; this can be expanded by 30-60 minutes to allow for additional workshop time.
Contact: Julie Nemec at jnemec@nacs.org
Building Bridges at Work: Using Personas to Improve Communication
Effective communication is critical in our fast-paced world in which we constantly short-change dialogue with e-mail, text messages, and sticky notes. In this program, you will learn a simple and effective "type indicator" model to help you better understand yourself and others. By better knowing how you and your colleagues typically behave and interact with the world around you, you can learn to adjust your approach to conversations so that you are more effectively heard and understood.
Contact: Julie Nemec at
jnemec@nacs.org
Communicating Your Store's Value
This program will offer ideas to help you raise the visibility of your college store with university decision-makers and create positive perceptions of your store's value to your campus community.
Contact: Julie Nemec at
jnemec@nacs.org
Give 'em the Pickle!
The foundation of this program is the video "Give 'em the Pickle!", in which restaurateur Bob Farrell shares stories and lessons he's learned from 30 years working in the selling and hospitality industries. This program will help you inspire your team and act as a guide as you and your staff commit to raise the level of service offered to your customers.
Contact: Julie Nemec at
jnemec@nacs.org
2010 Student Watch—Understanding Students' Relationship with Course Materials
Results from the latest Student Watch™ study, funded by the NACS Foundation
This session will reveal the results of a student survey sponsored by the NACS Foundation which focused on student attitudes, perceptions, and buying habits of textbooks and course materials. NACS research staff will highlight key findings from the study, including current data on student usage of electronic/digital textbooks, and how behaviors have changed since they last asked students about digital course materials in 2008.
As a result of participating in this session, attendees will:
- Learn how prevalent electronic/digital textbooks are on campus and how students are accessing them.
- Understand how demographic segments may differ (e.g., male vs. female, by disciplines). In particular, learn how community college students are different from other students when it comes to their course materials.
- Gain insight into what is important to students when buying their materials and what contributes to their satisfaction.
- Explore what part online shipping plays and how collegiate retailers can compete.
The lecture summarized key primary research findings in a multi-media presentation and is highlighted by video clips of student focus groups that were conducted as part of the research.
Legislative Update
This session is not eligible for support via a NACS Foundation program grant. State & Regional Associations will need to cover travel expenses for speaker attendance.
Contact: Abigail Zenner at
azenner@nacs.org