Student Watch: Campus Market Research

Funded by the NACS Foundation, the Student Watch™ study conducted twice a year contains vital, industry-specific research that offers new insights into the college student consumer and other campus trends.

Student Watch™: Attitudes and Behaviors Toward Course Materials

Brings you student perceptions so you can effectively understand the evolution of course content. Both reports explore course material trends, track textbook spending, and analyze students' attitudes toward the college store.

View the latest Key Findings from the 2015-2016 report.

2016-2017 Report

This fact-packed analysis contains:

  • Acquisition behaviors including where, when, how, and what course materials are being obtained
  • Leading and preferred sources for course materials purchases and rentals
  • Considerations and influences when selecting course materials
  • Cause and effect of students opting out of course materials
  • Use and perception of access codes
  • End-of-term behaviors including where and why students sold and reasons for keeping course materials
  • Data tables from fall 2016 and spring 2017



Stores Only!*

                                 
 Digital Report  Printed Report
 Regular   $999.00 $1,049.00 
 Store Member*  $199.00         
 $249.00 

*A special report price is available to any NACS store member, made possible by a $800 NACS Foundation grant. An $800 rebate will be applied to your order.