Student Watch Research Partner

College store professionals consistently identify student consumer research focused on course materials as critical for their store’s growth. As stores transition to new ways of serving their student customer attitudes, they need current market research to understand and remain relevant in the evolving market. NACS Foundation funds this project to help ensure stores have access to crucial information about student shopping habits at a minimal investment.

In conjunction with OnCampus Research, the NACS Foundation has funded student research since 1997.

Student Watch is vital, industry-specific research that offers new insights into student consumers and authenticates proven trends in course materials. Student Watch provides ongoing research that is delivered in two phases, fall and spring semesters. This research will help tap into understanding today's college student consumer in order to effectively meet their desires and needs.

Your company’s contribution will help connect your company and college stores with students!

The Student Watch project is a comprehensive study in understanding college student consumer trends: where students shop, what they buy, and how much they spend.


The Student Watch Research Project is valued at over $50,000. There are five (5) $5,000 sponsorships available or an exclusive sponsorship for $25,000.


  • 5 bound copies of the Student Watch report
  • Company logo on the Student Watch report published by the NACS Foundation
  • Acknowledgement on NACS Foundation web site
  • Recognition in all appropriate Foundation communications and emails
  • Recognition in The College Store magazine
  • Web feature ad in Torchlight—Foundation e-newsletter (provided by company)
  • Recognition in Year-end Review for Foundation donors and partners
  • Recognition during webcast and state and regional association presentations
  • Company license providing access to an online PDF version of report. Must agree to distribution and reprint contractual obligations
  • Ability to designate five (5) questions as part of the Student Watch Study or as an alternative,include questions on the OnCampus Research student panel comprised of 14,000 students.


If your organization would like to secure a partnership or needs additional information on becoming a Student Watch Research partner, contact Vicki Morris Benion at (800) 622-7498, ext. 2286 or by e-mail at