The Innovation Achievement Award is supported through the Martin D. Levine Endowment Fund within the NACS Foundation. While encouraging and recognizing innovation and entrepreneurship within the college store industry, the award acknowledges Levine as one of the pioneers and innovators in the industry. Levine was founder of MarketSource Corporation and Kindle a Spark Foundation in Cranbury, NJ. In addition to serving as NACS trustee, Levine was instrumental in the creation of the NACS Foundation, serving on the Board and as President. Levine was honored by Ernst & Young in 2003 as Entrepreneur of the Year and received NACS's highest award, the Order of the Eagle and the NACS Foundation 2008 Distinguished Service Award.